The Girl Effect – Beautiful Use of Animated Typography

Jul 4, 2008 / Infographics / 6 comments

The Girl Effect – Beautiful Use of Animated Typography

The Girl Effect - "the idea that adolescent girls are uniquely capable of raising the standard of living in the developing world" - is portrayed in this beautiful video using animated typography. I think the music plays a pretty big role in making this work too.

Somehow it seems fitting for this Independence Day. Happy 4th of July.

[via swissmiss]

Comments (Add Yours)

  • Moses Lambert - July 12, 2008 at 10:37 am

    One very jarring note at the beginning revealed the mind-set of the maker.
    According to this, having a husband is a problem, is bad, is nothing but a drag on the GIRL.
    What, did Betty Friedan produce this?

  • Moses, are you being facetious? I sure hope so, if not then I hope you misunderstood this is about *adolescent* girls, not grown women.

    An *adolescent* girl with a husband in the poorer countries this is directed at is very unlikely to finish school or go on to do anything illustrated in the video.

  • What is the music???

  • Moses…go to the site and you’ll get the picture:
    http://www.thegirleffect.org